In context of google analytics the bounce rate
to put it simply , means the percentage of landing visitors to a website page who "bounce" away to a different site, rather than continue on to other pages within the same site.So if your google analytics is showing - say 75% , that actaully means , Out of 100 visitors to that page 25 visitors choose to stay on site and visited more than one page while 75 visitors , visited not more than that page.
Let us look into some tweaks , we can do to our blog , to reduce the bounce rate .Reducing the bounce rate helps to increase adsence/other clicks earnings because the more time people spend on your site or blog the more possibility of their clicks on ads..
Simple Site Navigation
A website with a bad navigation or confusing navigation disinterests a user.A study result shows that a user decides to stay on your site within the first 5 seconds on your hit page.If you do not have an idea about proper navigation study your competitors navigation pattern in your niche.
Content Relevancy
You attract your visitors promising to give them info about cars engines but you are providing info on loans on that page.This irks users and they do not follow other links on your site.More importantly , they will neglect your search results for other terms.
Cool Website Design
This factor also pays off.A visitor gets attracted to the website design.They like to explore what design adventures
and content you offer on other pages.
Poll feature
People love to participate in interesting polls.Prepare a list of poll questions and use random question triggering to keep the visitors interest intact.
Fast Site Execution
A website with too much waiting time to see a home page will scare the user away.Try to optimize image , use less javascrips and no instant playing videos on a page.Preferably try to keep the size of webpage below 100 kilobytes.
Post with Images
A beautiful fusion of content with images helps to increase the readers interest in an article.Define the images with caption to elaborate what the image is about.
Break Long Posts
Do not write a very long article as no body reads it.Span the articles across two-three pages , this will make visitors explore deeper into articles.
Catchy Post Titles
Every body writes that same "Buy XXX Camera" so what isthe difference ? Use interesting descriptive words like XXX camera takes images in xx conditions.